What kind of information does furnishwell.co.uk website collect?Most information that the furnishwell.co.uk Website collects from you is linked to non-personal identifiers such as anonymous User IDs or device IDs and does not enable you to be identified as an individual in the offline world (“Non-Personal Information”). Such Non-Personal Information includes things like your browser type, the type of device you are using, access times, the website you arrived at furnishwell.co.uk Website from, the features or functionality you selected whilst using the furnishwell.co.uk Website and your general geographic location. Only if you sign up to and accept the terms and conditions of a furnishwell.co.uk account, we will also collect information from you that does enable you to be identified as an individual in the offline world, such as your name and email address (“Personal Information”). In order to minimise the impact on your privacy, we will never knowingly collect more Personal Data than is strictly necessary to perform the activities described in this policy. In the event of potential abuse related to the furnishwell.co.uk Website, we would use the connection information to the furnishwell.co.uk Website to facilitate the identification of the person responsible.
How and when does furnishwell.co.uk collect this information?We collect information that you voluntarily provide to us during your use of the furnishwell.co.uk Website. This can range from Non-Personal Information, such as your search terms you ask us to search against, to the Personal Information you are required to submit where you wish to sign up to an account on the furnishwell.co.uk Website. Whether or not you provide us with this kind of information is always entirely under your control.
In addition to information that you voluntarily provide to us, we also collect certain Non-Personal Information directly from you as you use the furnishwell.co.uk Website, as well as indirectly where it is provided to us automatically by the third party application, social networking site (such as Facebook or Twitter) or other website (such as a promotion partner) that you connect to the furnishwell.co.uk Website from.
To deliver appropriate advertisingWe use Non-Personal Information, such as what you have searched for on the furnishwell.co.uk Website or your general geographic location, to present you with relevant advertisements. For example, we may use third party advertisement retargeting services to send you an advertisement related to products you have searched for. We will never use your Personal Information to do this unless you authorise us to by consenting to this in the personal preferences within your furnishwell.co.uk Account.
To better understand, improve and protect the furnishwell.co.uk ServicesWe use information we collect about how users interact with the furnishwell.co.uk Website in order to identify and correct faults, improve our services and inform business decisions, as well as for security and fraud-prevention purposes. To generate aggregated datasets that inform our business and the retail industry We use information we collect about users to generate datasets of Non-Personal Information. These datasets allow us to generate helpful product insights. For example, we can monitor demand for products to make sure the prices and options our users want are available on the furnishwell.co.uk Website.